A direct mail for 7Dimanche, and half the country proved it’s the impact.

Advertising. It’s  a strange business. Especially when you have to advertise advertising. But, hey, it’s also an opportunity to do something out of the box. Because the target group is people who know the business.

So when 7Dimanche asked us to promote their medium to the media buyers, we pushed the limits. We created a direct mail that uses cell phones, 13 different print ads and half of Belgium.


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