The Conquest of Belgium, by Cock’s Fresh.
A promotional activation campaign that works across all different channels, from TV to radio, to print, point of sales and online? Which completely fits the strategy and at the same time does a little something for our country too?
If anyone would brief this to us, we would all go nono. But hey, we did it. And we even said that to the King. And he liked it. Not just on Facebook, but with a real life letter.
Check out the casefilm.