Promotions worth sharing for Saturn.

For Saturn we created a simple yet innovative promotional technique. We launched the minisite ( with a new product every week. Every time that product was shared on Facebook or Twitter, we lowered the price with a few eurocents. Once a bottom price was reached, the product went on sale at the Saturn stores.

We started with a plasma TV, followed by a washing machine and ended with a digital camera. Each promotion was generously shared and they all reached the bottom price in less than a week. And best of all: all products sold out.

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