Did you see her? Half the internet did.

After our successful Billy ad, the heat was on for the new ad we wanted to make for Missing Children Europe. And we succeeded. This time, we made the visual experience even stronger. We used a technique called ‘afterimage’ to project an image of a girl. In your head.

Although the ad made it to 9GAG, we have to admit not everyone sees it from the first time, but feel free to try for yourself. Stare at the little red dot in the middle for 30 seconds, than blink once. Did you see her? Well, that’s how parents of missing children feel all the time. So please, let’s find them back. All of them.

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest Share on Tumblr