A rollercoaster campaign that is just as crazy as the rollercoaster it promotes.
Bobbejaanland decided to build a new rollercoaster. We built it along with them, right from the start.
First, we created the name: DIZZ. Then we defined the graphic style, tone of voice and design theme: urban jungle. We continued by making the campaign to launch it. Not a traditional campaign. Of course. It’s for youngsters. It’s a rollercoaster. It’s an experience. So we made the campaign an experience too. A 107 seconds music video with a soundtrack that follows every spin, twist and acceleration of the ride.
Or visit the site. That’s cool too.